Find out how I spend $3,000,000+ EVERY month

Module 1

Advertising Strategy

In module 1, we’ll be discussing how to set up your ads manager, retargeting strategies, a crazy “$1/day” strategy that no one knows (and I know because I invented it), ad recall – what it means and how to achieve it, page post engagement (PPE) ads, dynamic split-testing, 4×2 and 4×4 CBO conversion ads, split-testing audiences, and the secret to gaining Instagram followers.

Module 2

KPI’s Metrics and Data Points

In module 2, I’ll get into understanding your metrics and “key progress indicators” (KPIs) as well as other data points you need to consider. I’ll cover “customer lifetime value” (CLV) and how to determine it (and why it matters), Facebook reports, UTM tracking, and knowing when you’re ready to scale.

Module 3

Creative

In module 3, I’ll dive into ad creatives such as images vs. video and other variations, automatic vs. custom placements, 60-second video vs. long form video, feeds vs. stories, and carousels vs. collections. It’s one showdown of paid ad awesomeness after another!

Module 4

Targeting

In module 4, I’ll be sharing with you the many different ways to target, how to use your existing email list, website custom audiences, how to create “lookalike” audiences and my philosophy for how and why I create them the way I do, audience demographics and what you should be paying attention to, as well as interest expansion (both broad and specific).

Module 5

Campaign Setup

In module 5, I’ll cover campaigns A to Z – from the overview to how they work to understanding the “learning phase,” CBO vs. ABO vs. MBO, strategic placement, customer events optimization vs. “value” optimization, and more you never knew you wanted to know (lol weird, but you’ll see what I mean).

Module 6

Foundation of Scaling

In module 6, I’m going to discuss what every advertiser eventually wants to know – SCALING! First and foremost, I’ll be sharing the importance of fundamentals when it comes to scaling, namely compliance and back to those pesky terms of service. I’ll also dig into testing elements, which metrics to consider when testing, cutting your losses, ditching under-performers, increasing budgets on winners (the right way), and what the heck a “sustainable cost target” is. It’s only slightly nerdy.

Module 7

Advanced Campaign Segementation

In module 7, we’ll get down to the nitty-gritty and discuss advanced campaign segmentation, manual vs. auto bidding strategies, my “no targeting” optimization method, multi-channel marketing, custom audiences for retargeting, the largely ignored ad placements you could exploit (while no one else is) and what I consider the “ultimate ad set.” Iiiiiit’s KILLER.

Module 8

Scaling Methodologies

In module 8, it’s more super high-level shizzy – vertical scaling, horizontal scaling, and campaign budget optimization scaling. I’ll cover scaling with automation and rules you can set up, duplicating ads with additional audiences, and my 1x4x4 technique with advanced segmentation that might just blow you away.